Fruit Aantrekkingskracht is one of the leading international trade fairs for the fruit and vegetable sector, bringing together producers, distributors, retailers, exporters, technology providers and other key stakeholders across the horticultural value chain. The event provides a major platform for showcasing innovative products and technologies, exchanging knowledge, establishing business relationships and exploring new opportunities to improve the competitiveness and sustainability of the agri-food sector.
In 2026, BioBIVE partner Ideal Fruits participated in Fruit Attraction in Madrid, providing an opportunity to connect the project with professionals from the horticultural industry. Through its participation, Idel Fruits contributed to raising awareness of BioBIVE and its objectives. The event offered a valuable opportunity to strengthen links between research and industry, exchange perspectives on the challenges facing horticultural production, and highlight the potential of innovative, environmentally friendly alternatives to conventional crop protection strategies.
